Júlia G Escribà is a thermoregulating brand with a technology that was developed for NASA. It is one of the first collections to explore the application of this patent, which is called Outlast®, in urban fashion. This technology makes clothes adapt to the temperature your body needs, enabling a change in the current fashion context, i.e. making timeless collections viable thanks to proposals such as this, as it combines technology and new design proposals.
JGE Future Term and the brand were born to respond to the climate emergency and help change awareness in the fashion industry. Solutions need to be found. As the UN says, the Earth's temperature will rise until 2050, making human life on the planet difficult.
Júlia G Escribà produces urban (thus, everyday) clothing, which adapts to your body’s microclimate. The PCM (Phase Change Materials) technology that has been incorporated in the collection fabrics means that garments are able to absorb, maintain and release heat, creating 25% greater thermal comfort than normal garments. It is a collection made mostly of cotton, hence avoiding polymer fibres and plastics polluting the planet.
We need to promote a technology that adapts to the skin’s microclimate, follows the concept of “slow fashion” and uses sustainable raw materials. The collection does not work according to timeline parameters, as it follows the concept "See now, buy now". The stone and earth colours, the genderless garments, the straight lines and local production highlight the timeless concept with a personal and innovative design.
The brand wants to bring smart textiles closer to users, hence bringing the combination of fashion and technology closer to the general public.